Designing Effective Advocacy Campaign

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About Course

This course equips you with the skills to craft impactful advocacy campaigns by setting objectives, identifying key stakeholders, and building strategic partnerships. You will explore essential steps in advocacy planning, such as conducting needs assessments, creating a vision for change, and building guiding coalitions. The course also covers strategies for fostering community engagement, overcoming obstacles, achieving quick wins, and embedding changes within organizational culture to ensure long-term success.

What Will You Learn?

  • Your ability to identify objectives for an advocacy campaign.
  • Your ability to Identify key stakeholders and build strategic partnerships for the proposed advocacy campaign.
  • Your ability to design a strategy for engaging diverse audiences and fostering community participation for the proposed advocacy campaign.

Course Content

Need Assessment

Create a Sense of Urgency

Build a Guiding Coalition

Create a Vision for Change

Communicate the Vision

Remove Obstacles

Create Short-term Wins

Build on the Change

Anchor The Changes in Community Culture

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